Safety Seymour is the superhero that helps you keep safe against the dangers of that invisible killer carbon monoxide – sometimes known simply as CO. He’s with Mimi and Loz from the CO Crew and they need your help.
He knows that you’re great at staying safe but some people aren’t as good – or don’t even know about the dangers… and he wants to get the message across to them. But he needs your help… he’s thinking a radio advert would be great to engage people and tell them all about CO! But what makes a great radio advert?
To help… he downloads a new app. It’s called… “A RADIO GAME”.
SAFETY SEYMOUR’S “A RADIO GAME”. CREATED IN PARTNERSHIP WITH CADENT. CLICK HERE TO FIND OUT MORE.
Hi there! Making a great advert is just the beginning. Once it’s produced, you need to get it out there so it gets the maximum impact. And I’ve got three challenges for you. Ready? Let’s start!
CHALLENGE ONE – THE LISTENER MAGNET!
When’s a good time to play an advert to attract the most people to hear it… ready?
- In the morning at breakfast time is good as lots of people listen to the radio then!
- At supper time in the evening when people are cooking in the kitchen, maybe doing homework – it’s nice having the radio on in the background.
- 3 o’clock in the morning isn’t quite so good as not many people are listening to the radio at that time! Definitely not the time to attract listeners!
As well as thinking about when to play the advert, it’s important to be careful with the amount of times people will hear it – not enough and the message won’t get out there. Too many and you’ll have people switching off!
CHALLENGE TWO – WHERE ON THE WEB?
Your advert doesn’t have to live only on the radio. It can also go online! People can listen to it whenever they like! Here’s the game: I’ll name a place and you tell me if it’s a good spot to share your advert. Ready?
A gas safety website is a good place as that’s where people might look for tips on staying safe.
A site like Fun Kids aimed at children and families is good as that’s exactly the audience we want to reach with our advert!
A website all about warthogs…
Well, warthogs could get CO poisoning too… our pets can! However, our message isn’t aimed at warthogs – and anyway warthogs make terrible pets so they’re not likely to be at risk in our homes. Putting your advert in the right places online is like casting a fishing line into the right pond.
CHALLENGE THREE – FISHING FOR FACTS!
Your advert is the fishing rod – it catches people’s attention. But to reel them in, you need the big fat fish – that’s extra detail and activities online! Your final task is to come up with one fun thing and one useful thing you could put online to support your advert. Ready steady go!
Hmm… a fun thing could be a quiz about CO safety – like “Spot the Danger!”
And a useful thing maybe a checklist for families, like how to test your CO detector.
Extra online information to read or download can help make your message stick. It can also give people something to learn or share with others.
In summary, we need to think about the right time to play the advert on the radio, make sure we share it online in the right places and add extra info to keep people hooked.
To help you write your advert, here’s a tip from Safety Seymour’s CO clue-book – “Ventilate and Educate”
Fresh air keeps your home safe! Don’t block vents or chimneys, and never use things like grills or portable gas heaters inside. Talk with your family about CO and how detectors work. Sharing what you learn helps everyone stay safe and healthy at home.
You can discover more about CO with Safety Seymour here and with the CO Crew here.
How to enter
Now that you know how to create an advert, here’s YOUR chance to show off your imagination and make a real difference.
You can just write a script, send it in and we’ll make it for you OR you could create the advert yourself and send us a finished advert, ready for broadcast!
