Safety Seymour is the superhero that helps you keep safe against the dangers of that invisible killer carbon monoxide – sometimes known simply as CO. He’s with Mimi and Loz from the CO Crew and they need your help.
He knows that you’re great at staying safe but some people aren’t as good – or don’t even know about the dangers… and he wants to get the message across to them. But he needs your help… he’s thinking a radio advert would be great to engage people and tell them all about CO! But what makes a great radio advert? After all… it has to really pull people in so they want to listen.
To help… he downloads a new app. It’s called… “A RADIO GAME”.
SAFETY SEYMOUR’S “A RADIO GAME”. CREATED IN PARTNERSHIP WITH CADENT. CLICK HERE TO FIND OUT MORE.
Hi there! Your mission is to make an advert that gets your message about CO across clearly and engagingly! Fail… and your audience will hit the OFF button faster than you can say CO! Ready? Let’s start!
CHALLENGE ONE – AVOID THE ANNOYERS!
These are adverts people hate – pop-ups that interrupt your online fun, boring banners and messages that just… don’t stop. Dodge them and find a better way to connect!
Unlike pop-up adverts that get in the way, RADIO adverts are boss level because they don’t trip you up – they’re engaging and fun to listen to, even when in the background whilst you’re doing something else – like playing a game or on a journey. 
CHALLENGE TWO – SPOT OR SPONSOR!
Sort the messages into spot ads – those you hear between songs and have a detailed message, often encouraging an immediate purchase, and sponsorship – where brands want to build longer term relationship through connection with a station or a show.
- “Slip into comfort with Furry Paws Cat Slippers—purr-fect for lazy days and fluffier than a kitten on a cotton candy cloud! Pad on over to get yours at Kitty Depot — where every step is a paw-sitive one!”
- “The Sizzling Samba Hour – brought to you by Sparkle Shoes, because every step should dazzle!”
- “Gobble Goggles – see your snacks up close, one crumb at a time! Perfect for snack sleuths and crumb connoisseurs. Find yours at Snacktastic Specs, the only shop where food and fashion collide!”
How did you get on? 1 and 3 are spots ads, whilst 2 is a sponsorship.
Spots are great for detailed and fun messaging, whilst sponsorships are more like a friend who wants to be part of the fun!
CHALLENGE THREE – MESSAGE MASTER!
Create an advert that speaks to the right people in the right way.
Top tip – think about who you’re talking to and the sort of message you want.
If you want your advert to speak to kids, maybe try something fun – can’t go wrong with some jokes… or perhaps a rapping chicken… and some fun sound effects.
How about… “Hey there! To keep your vibe tight, get a CO detector tonight. It saves lives quick, keeps your future bright!”
And if you want something more serious, leave out the jokes! Well… some of the jokes!
Well done! You’re now a master of messaging, an expert at engaging and a super spot and sponsor sleuth! Your advert hit the right tone AND got the message across to your intended audience.
To help you write your advert, here’s a tip from Safety Seymour’s CO clue-book – “Know Your Enemy”
CO is a sneaky gas because you can’t hear it, see it, smell it, taste it or touch it! It’s made when things like gas, wood and coal don’t burn properly. Breathing CO can make you feel sick, dizzy, or even worse. That’s why it’s called the silent killer.
You can discover more about CO with Safety Seymour here and with the CO Crew here.
How to enter
Now that you know how to create an advert, here’s YOUR chance to show off your imagination and make a real difference.
You can just write a script, send it in and we’ll make it for you OR you could create the advert yourself and send us a finished advert, ready for broadcast!
