In this episode Jack & Holly are thinking all about insight and how to learn more about how good their new vacuum cleaner actually is.
They decide to ask other people what they think of it.
What is Insight?
Insight means trying to understand the product you are making, learning more about it and what other people think of it.
One of the best ways that lots of companies use to get a better insight on the thing they are developing is to do consumer research.
What is consumer reseach?
This is when you have your idea, drawings or prototypes and ask people who you hope would buy your product what they think of it.
Companies do consumer research all the time for loads of things! Whether they are making a vacuum cleaner, and new car or even a new film.
When they are making a film they will often select some people to watch it before its released. These people then tell the film people what they liked about it and what they didn’t like about it. The film company might then change things in the film based on what they think. If part of the film was too confusing they might change it to make it clearer for example.
Why do people do consumer research?
It’s a great way of figuring out what might be wrong or missing from your new product. When you ask people what they think they might even have ideas on how you can make it even better!
Consumer research is super important as the consumer is who you are trying to sell your product to. If they don’t like it then you wont sell any so it’s important to make sure they like it before you spend lots of money making making lots of them and putting your product in the shops.
Do your own consumer research!
Share your ideas and prototypes with your friends and family and ask them what they think.
Here are some good questions to ask them if you don’t know what to ask:
- What do you think of it?
- How do you think it could be better?
- Would you buy it if you saw it in the shops?
- What’s your favourite thing about it?
- What’s your least favourite thing about it?
Listen to ‘There’s Got To Be a Better Way’ at 6:45am on Fun Kids Radio every weekday starting Monday 14th December or subscribe to the podcast below…
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