In this episode Holly & Jack spend some time thinking about who they are trying to sell their vacuum cleaner to so they can figure out who they are going to market it to when they start selling it.
What is “Product & Place”
All it means is knowing who your product is for and where you are going to sell it!
If you are making a video game, for example, you would think about what age range the game is for and you might think about selling it on the eShop of different video game consoles.
Why do we need to think about product & place?
It’s important to know who your product is for. That way you don’t waste your time and money trying to sell it to someone it’s not for.
Image if you spent lots of time and money printing leaflets for your amazing new lawn mower and you sent them to houses that had no garden!
That would be a huge waste!
You also need to think about where you are going to sell it, if something is in the wrong place it might never sell.
You probably wouldn’t sell many lawn mowers if they were all in the toy shop, but if you put them in the garden centre you’d probably sell lots!
Have a go yourself!
Have a think about your own idea, decide who you think it’s for and where you want to sell it.
Here’s some questions to ask yourself when thinking about who it’s for:
- Is this for kids?
- Is this for adults?
- Is this boys?
- Is this for girls?
- What sort of person would buy this?
Here’s some ideas of places you might want to sell your new product:
- The toy shop
- Video game shop
- Video game shop (online)
- A big online retailer
- The supermarket
- The music shop
Listen to ‘There’s Got To Be a Better Way’ at 6:45am on Fun Kids Radio every weekday starting Monday 14th December or subscribe to the podcast below…
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This series is produced with help from Shark
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